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Company : Case Studies

Segerdahl Graphics:

ShipperMailTM Case Study

Segerdahl Graphics is one of the nation’s most respected commercial printers, specializing in pre-media services, ultra-wide press printing and in-line finishing. ISO 9001 certified and based in the Chicago suburbs, Segerdahl produces magazine and newspaper inserts, direct mail, and retail catalogues for a nation-wide client base. The company sends out 10 to 12 truckloads of US mail a day to multiple stops, on its own trucks and on common carriers.

Rich Lindell, Segerdahl’s Director of Logistics, had been researching solutions to handle the issues unique to mail operations, such as importing mail.dat information and assuring deliveries based on the in-home dates. He also needed carrier rating and carrier selection to help choose the appropriate carriers for each shipping lane. In addition, Lindell wanted the ability to track mail through consolidators and re-shippers for his clients.

After watching online demos of several products, he and his team discovered that Prophesy’s ShipperMail™ best suited Segerdahl’s needs. In particular, Lindell found ShipperMail™ easy to maneuver through and liked its ability to change freight delivery plans quickly. He was pleased with the way the software plans all his mail shipments.

ShipperMail™ is a comprehensive Transportation Management Solution designed for the printing and direct mail industries. Developed with leading mail distributors, ShipperMail™ consolidates shipments and optimizes loads in real time and routes those shipments as far as possible into the postal system to maximize discounts. The software facilitates the movement of bulk mail and small parcels from point of origin to all postal facilities including BMC's, SCF's, ASF's and DDU's.

Lindell explained that the company initially planned to task three software programmers with writing a program to meet Segerdahl’s requirements. The company soon realized that it would take too much time to support the program, and Segerdahl would have a significant problem if a programmer left. Prophesy met Segerdahl’s needs and was willing to custom build the pieces unique to Segerdahl’s business. “ShipperMail™ was the best choice for what we do with our mail,” concluded Lindell.

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